Search Engine Marketing
Improve the visibility and the confidence index of your website
The term Search Engine Marketing includes optimization for search engines (SEO - Search Engine Optimization) and paid advertising links in search pages (SEA - Search Engine Advertising). To summarize, it is all necessary efforts to be at the top of search results.
Being well referenced in search engines on relevant keywords is one of the most profitable marketing techniques. When consumers input keywords related to a service or a product, they are in exploration mode. For your brand to appear at this time is extremely positive, as consumers have a high level of trust for the first results. This allows to
- generate targeted website traffic
- reach a wide but targeted audience
- increase brand awareness
- launch promotions
- push actions (conversions, sales)
Be at the top of the results does not just happen. It is often work over time that involves several complementary techniques:
- Technical optimization of web pages
- The integration of keywords in the content
- The construction of a link network
- PPC campaigns (Adwords)
- Analysis of conversions
- Monitoring positioning results
Contact us if you want to implement a strategy based on search marketing. We can deliver real expertise in this area.