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Search Engine Optimization (SEO)

Generate qualified traffic to your site

Search Engine Optimization (SEO)

The majority of traffic on the web starts by a search. Most consumers are using this medium to find services, products or information that will enable them to make choices. The importance of search engines to generate leads and sales is well proven.

There are several factors to consider when optimizing a site for search engines (SEO):

  • Keywords : use of relevant words in the content of the site
  • External links : the number (and quality) of the external sites that have inbound links to pages on the site
  • Text links : use of keywords in links from external sites, but also in the internal navigation
  • Domain authority : the index of trust and authority given to the domain name

The first step is to ensure a technical structure that facilitates indexing by search engine robots. Site structure, page and directories names are very important elements in SEO. Then, include the most interesting keywords in the text of the strategic pages.

For a site to rank well, you must constantly improve its popularity through links from third party pages. If there are no external links to your website, search engines consider that it is of no interest. There is no reason for it to appear in search results. The work is to identify interesting and quality sites and to initiate link requests. It is important to carefully select these partners. Signing up your site to all available directories is counter-productive. This sends the wrong signal to search engines and may have the effect opposite to the desired goals.

  • Optimizing your site and working on its SEO brings you long term benefits :
  • Increases the credibility of your brand (users trust the results)
  • Increases your brand visibility (the site is found by new customers)
  • Increases the number of qualified visitors to your site
  • Increases the return on investment of your goals (search engine traffic brings more conversions than advertising)

At Prezenz, we have extensive knowledge of SEO techniques. We can offer you a strategy that amplifies all positive signals to the search engines.