Digital Marketing Acronyms to Know in 2018

Marketing jargon has always been creative. Test your knowledge with the acronyms below.

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ABM

Account based Marketing Applied Benefits Method Advanced Break Measure

Account-based marketing is a strategic approach to business-to-business marketing that consists of identifying key accounts (companies) and creating personalized content and campaigns that directly target employees of these companies.

SMO

Story Moment Owner Social Media Optimization Special Market Opening

Social Media Optimization is the set of methods to optimize a website and its content to encourage users to use and share content across social media and networking sites to attract more visitors.

ML

Machine Learning Message Linking Mind Lead

Machine learning is the use of artificial intelligence to automate algorithms that can learn without explicit instructions. In marketing, this technique is used to create ‘smart content’ that matches the needs of different audiences.

CRO

Customer Report Observation Conversion Rate Optimization Catch Reality Operation

Conversion Rate Optimization is the technique used to increase the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

VA

Vision Argument Value Action Virtual Assistant

A Virtual Assistant is a software agent that can simulate a conversation (voice- or text-based information) to a user via a digital interface. The machine incorporates natural-language processing and dialog control to answer questions.

HDY

Historical Defense Yield Happy Digital Year Hybrid Deal Yabber

…from the Prezenz team.